Project details

After a small 10x10 booth presence in previous years, Ibotta wanted to go bigger at the Groceryshop conference in 2023. Ibotta had recently become the brand sponsor of Formula 1 driver Logan Sargeant, so the Marketing team wanted to lean heavily on an F1 theme while still appealing to both CPG clients and potential Ibotta Performance Network partners at the conference. I was responsible for designing the key visual art and the campaign branding sheet.

To start, I led a brainstorm with the Creative team designers to put together a vision board, and used it as inspiration as I created three concepts for the key visual. I presented the concepts to the committee leads on the B2B Marketing team, where I took notes on feedback. Ultimately, the committee was torn between two of the three designs, so I came back with a plan to use both, one as a primary key visual and one as a secondary visual that we could use alongside different messages, platforms and intended audiences.

Once the visuals were approved by the committee, I then created a branding sheet that included all the branding assets in one file, giving the other designers a one stop shop for everything they could need for additional requests.

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I also designed several assets for the campaign, including the company's first venture into Uber Journey ads, a registration sign for the front desk at the event, scratch off tickets, and digital truck and airport ads in Las Vegas. The other designers used the branding sheet to create additional deliverables for the campaign, including programmatic OOH ads, rideshare car wraps, the event booth, and so much more. 

The event was a huge success for the company, landing meetings with potential clients that became partners, 15 million impressions (a 115% increase in impressions compared to 2022), and learnings to go even bigger in 2024. This event's design process was the blueprint for future events Ibotta attended, including Cannes 2024, another event I led the design for.