Coming off the heels of a successful showing at Groceryshop 2023, Ibotta was ready for their debut at Cannes Lions 2024. I was responsible for designing the key visual art and the campaign branding sheet. The Marketing team landed on the phrase "Elevate your..." and wanted a visual that complemented the idea of potential clients being able to level up with the Ibotta Performance Network. Knowing this event was being held in Cannes, France along the bay in the middle of summer, I wanted to create a visual that was bright and colorful, while still staying true to the IPN's dark charcoal branding.

 

I led a brainstorm with the Creative team designers to put together a vision board, and used this vision board as inspiration as I created three concepts for the key visual. I presented the concepts to the committee leads on the B2B Marketing team, where I took notes on feedback. The committee loved the simplicity of the stair and doorway concept, where I had leaned heavily into a colorful gradient that used all six of the IPN's brand colors.

 

Once the visuals were approved by the committee, I then created a branding sheet that included all the branding assets in one file, giving the other designers a one stop shop for everything they could need for additional requests. This included the copy in French, which was a requirement for all ads shown in France.​ I designed a custom hand fan "brochure" for the event in collaboration with the Events team, shown below. The other designers used the branding sheet to create additional deliverables for the campaign, including the cabana design, promotional products, signs, digital ads, and more. 

 

The event was a success, leading to increased brand awareness by putting Ibotta in front of new potential partners, giving the CEO a speaking engagement opportunity on stage, and the sales team was able to hold meetings with current and potential clients.