Groceryshop 2023
Ibotta hosted a booth at Groceryshop 2023 with the goal of increasing brand awareness of the Ibotta Performance Network, which was still relatively new to the larger CPG and Retail audiences. After I designed the campaign identity for the event campaign (which you can read more about here), I designed paid ads for Uber Journey. I created 11 ads total for the platform, keeping the copy and messaging simple since the guidelines provided by Uber showed that copy was built into the ad UI itself.
At InvisiblePPC
In my role as Creative Team Lead at InvisiblePPC, a white-label PPC agency based in the UK, I led and worked alongside a small team of two junior designers in the design of high-conversion landing pages and display ads for clients in over 60 industries. These industries ranged from roofing, dentistry, and residential moving to healthcare, restoration, and more. Requests involved the creation of sets of 40-100 total ads for Facebook and Google Ads in many formats and sizes, both with and without CTAs.
I don't have many examples of my work from InvisiblePPC, but what I do have is shown below.
Paid Ads Examples
Goal
Create engaging ads geared toward the target audience to drive brand awareness and generate potential leads for conference events and client companies.
Overview
Designed paid social ads and organic social posts for conference events, integrated campaigns for owned content, lead-generating landing pages, and more.
Expo West 2024
Ibotta hosted a booth and happy hour event at Expo West 2024 with the goals of increasing awareness of the Ibotta Performance Network, meeting with potential clients, generating leads, and a ROI for the Sales teams that attended. After a designer on the B2B Creative team created the campaign identity, I designed all of the paid social ads requested by the Paid Marketing team. I created 14 ads total for Facebook, LinkedIn, and Rollworks in various sizes both with and without CTAs so the team could do A/B testing.